Seller's Guide

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. In Naples you are competing with a lot of new construction that is perfectly staged and in pristine condition. Buyers looking at your home will also be looking at those homes. Things you can do are getting rid of clutter, depersonalizing the space so that buyers can envision themselves living there, making any small repairs, and doing a deep clean to make sure your home is in mint condition.

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, and SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after we go on the market. Our advertising doesn't wait for a buyer to "search" for your home. Our best-in-class digital ad platform will identify the buyers with financial capacity to acquire your home and we put your home in front of them. Once they engage, we continue retargeting them for 30 days, ensuring your listing stays front and center, proactively putting your listing in front of them.

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. We will evaluate each offer and make sure the party making the offer is financial qualified and that all five important contract terms are acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or providing a credit toward renovations.

Once you deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, financing, inspection rights, contingencies, and closing date. When both parties have agreed to the terms and have signed the contract I will manage your transaction to ensure a smooth and stress free closing. *Florida does not have a built in attorney review period.

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. Your home will likely be formally inspected, surveyed, and appraised. Major or minor repairs may need to be made before the house can close. I will head up efforts to develop and execute this list and make sure everything is in order by the closing date. A few days before the closing date, we will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you will need to make arrangements to move out of the home so the new buyer can move in. In Florida our contractual closing date is the day that buyers take possession of the home. Sellers should plan on moving the week before closing and be completely out and cleaned by the day before closing.

You’ve reached the last step in the seller’s process. When you close on a home as the seller, you are legally transferring ownership of the property to the new buyer. You will meet with the title company or attorney closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans to cancel utilities, cable, and lawn or pool services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home. In Florida you do not have to physically be here to close - you can sign remotely with a notary.