Naples Real Estate Trends to Watch in the Last Half of 2025

We’re halfway through 2025, and Naples’ real estate market continues to quiet mid-summer, which is exactly what it does every summer. The second quarter of 2025 was strong. April ushered in Quarter 2 with higher interest rates, the threat of tariffs, and a host of other national and international news. This “noise” and low consumer confidence has distracted buyers, and sellers who have been steadily lowering their prices all year have had enough and are now letting those listings expire - signaling they would rather own the property than give it away for a buyer-perceived "steal".  

Anecdotally, we are in a shifting market that is different from any other I have experienced in 13 years selling real estate. Some properties are sitting with few showings and little activity.  A property that seems overpriced inexplicably sells for list price. Meanwhile, another property that seems like a great value just sits. An undeniable trend is that the home must be well-maintained, be in clean, move-in condition, staged, and priced for a song to motivate buyers in the market to act. A few years ago, buyers were accepting homes in “as-is” condition. This is no longer the case - preparing the property to sell is now a non-negotiable. 

Prices Have Trailed Off to a 2025 Low

Home values in Collier county are up. But the numbers taken out of context do not tell an accurate story. Those average sale prices were brought up by two all-time record sales on the beach this spring, as the ultra-luxury market continues to thrive.

Here are the average sold prices (January 1-June 24, 2025) in the Naples Multiple Listing Service and the percentage they have changed from last year.

Port Royal:  $26,442,750 (+60%)

Skewed by the sales at 2200 Gordon ($295 mil) and 575 Admiralty Parade ($85mil) which brought the average price up.

Old Naples: $3,646,271 (-11%)

Park Shore: $2,660,646 (-8%)

Pelican Bay $2,734,466 (+20%)

Again, skewed by sales in the high end of the market - we have seen 14 sales over $8 mil in Pelican Bay this year

Inventory Is on the Decline

We started 2025 with 5,668 homes for sale in Naples and quickly grew to 6,789 by the end of January.  Many sellers were still pricing with the aspiration of selling for the same number their neighbors sold for during the pandemic rush.  Sellers that truly wanted out made deals with buyers, sometimes as low as 25% below asking price.  Others are now letting their listings expire.  As of July 10, 2025 we have 5,835 properties for sale in Naples.  

Properties are Taking Longer to Sell 

It has never been unusual to have long days on the market in Naples, because of the seasonality of our market.  In the first half of last year properties closed in an average of 65 days.   In the first half of 2025 we are at an average of 85 days on the market.  This is a benchmark that sellers can use to answer the question - "should we lower our price?". If you have been on the market longer than average, a price change may be in order.  

Lifestyle Buyers Are Making the Move

More buyers are relocating full-time to Naples from cities like Chicago, New York, and Miami. They’re drawn by our access to outdoor recreation, great schools, and laid back small-town feel. Surprisingly, Miami is the number one place people are coming to Naples from. 

Naples Real Estate Takeaways for 2025

Sellers: Strategic pricing and preparation are key. This is a market where patience is required. Listings are taking longer to sell right now and buyers are being very selective and looking for perceived "good deals". 

Buyers: Sometimes you will have leverage to negotiate the best deals we have seen in a long time.  Be prepared and ready to pull the trigger when you find the right property. Metrics to watch for in the second half of 2025 will be lowering interest rates and a hurricane-free summer in south Florida.  Both of those things are likely to fuel activity from buyers who have been sitting on the sidelines.  Your best opportunity for a "deal" might be right now.  Focus on the lifestyle you want and explore neighborhoods that match. We can help you compare areas and find the best fit. 

Whether you’re looking for a full-time home, or a vacation retreat 2025 is shaping up to be a dynamic year in Naples real estate. We are here to help you make sense of the market and find your perfect place.

Ready to explore your options? We are here to help!